This unit describes the performance outcomes, skills and knowledge required to manage the strategic product development process from initial research through to product establishment and monitoring.
The unit applies to all industry sectors and to senior personnel working in strategic planning and product development roles. This could include product development managers, marketing managers, operations or general managers, regional tourism managers, account managers, events managers, resort or hotel managers and owner-operators.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
- Teacher: Rashini Perera
- Teacher: Xiaoyan YANG